How to Write a Marketing Plan - John Westwood

How to Write a Marketing Plan
4.00 Oceń książkę!

Autor: John Westwood

 Wydawnictwo: Kogan Page
ISBN: 9780749467128
EAN:
Format: ...
Oprawa: miękka
Stron: 184
Data wydania: 2013-06-01
Gdzie kupić tanią książkę?
Merlin
książka
46.99zł
Kup książkę
Książka w Twoim domu w ciągu 48h
"How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research. Gives the reader an understanding of the nuts and bolts of a marketing plan and then the tools to turn that knowledge into a profit generating marketing plan Professional Marketing

Książka "How to Write a Marketing Plan"
John Westwood