From Adam Smith to Michael Porter and Beyond - Hwy-Chang Moon; Dong-Sung Cho

From Adam Smith to Michael Porter and Beyond
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Autor: Hwy-Chang Moon; Dong-Sung Cho

 Wydawnictwo: World Scientific Publishing Co Ltd
ISBN: 9789814407540
EAN:
Format: ...
Oprawa: miękka
Stron: 350
Data wydania: 2013-06-01
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This book deals with important theories of international competitiveness and their strategic implications and practical applications. The theories range from classical theories such as Adam Smith's absolute advantage to new theories such as Michael Porter's diamond model. It also incorporates the latest theoretical advances, including the nine-factor model, the generalized double diamond model and the dual double diamond model. This newly revised volume is suitable for Business Strategy and International Business courses on both the graduate and upper-division undergraduate levels. It is also suitable for policy makers and corporate managers. Educators, students, and practitioners will find useful implications from this book's systematic integration and application of important competitiveness models.

Książka "From Adam Smith to Michael Porter and Beyond"
Hwy-Chang Moon; Dong-Sung Cho