Essentials of Health Care Marketing - Eric N. Berkowitz

Essentials of Health Care Marketing

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Autor: Eric N. Berkowitz

Wydawnictwo: Jones Bartlett Publisher
ISBN: 9780763732684
EAN:
Format: ...
Oprawa: miękka
Stron: 409
Data wydania: 2003-09-01
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In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, strategy, and the strategic marketing process. Each chapter is complete with objectives, study questions, and charts.

Książka "Essentials of Health Care Marketing"
Eric N. Berkowitz