EBOOK Think, Play, Do Technology, Innovation, and Organization - DODGSON MARK

EBOOK Think, Play, Do Technology, Innovation, and Organization
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Autor: DODGSON MARK

 Wydawnictwo: Oxford University Press
ISBN: 9780191514944
EAN: 9B385341EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: ...
Data wydania: 2005
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Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole.  This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers.  A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process:  Think, Play, Do. Innovation requires creating new ideas and thinking about new options, playing with them to see if they are practical, economical and marketable, and then doing: making the innovation real.  Using a diverse range of case studies, the book analyses these changes and their implications for managers, students of innovation, policymakers, and governments.

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DODGSON MARK