EBOOK Soft Innovation Economics, Product Aesthetics, and the Creative Industries - STONEMAN PAUL

EBOOK Soft Innovation Economics, Product Aesthetics, and the Creative Industries
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Autor: STONEMAN PAUL

 Wydawnictwo: Oxford University Press
ISBN: 9780191573408
EAN: 668526A3EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
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Data wydania: 2011
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Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.

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STONEMAN PAUL