EBOOK Social Marketing and Public Health: Theory and practice -

EBOOK Social Marketing and Public Health: Theory and practice

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Autor: ...

Wydawnictwo: Oxford University Press
ISBN: 9780191501340
EAN: 23EC1B3DEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 366
Data wydania: 2009
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Theory and practice
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.

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