EBOOK Six Degrees of Social Influence Science, Application, and the Psychology of Robert Cialdini - Sanford L. Braver

EBOOK Six Degrees of Social Influence Science, Application, and the Psychology of Robert Cialdini
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Autor: Sanford L. Braver

 Wydawnictwo: Oxford University Press
ISBN: 9780199876686
EAN: D89A2AE0EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 240
Data wydania: 2012
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Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.

Książka "EBOOK Six Degrees of Social Influence Science, Application, and the Psychology of Robert Cialdini"
Sanford L. Braver