EBOOK Resource-Based Theory Creating and Sustaining Competitive Advantage - BARNEY JAY B

EBOOK Resource-Based Theory Creating and Sustaining Competitive Advantage
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Autor: BARNEY JAY B

 Wydawnictwo: Oxford University Press
ISBN: 9780191535123
EAN: C5B3A2AEEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: ...
Data wydania: 2007
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The 'Resource-Based View of the Firm' has emerged as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others? Resource-Based Theory provides a considered overview of this theory from one of its key thinkers.

Książka "EBOOK Resource-Based Theory Creating and Sustaining Competitive Advantage"
BARNEY JAY B