EBOOK Renewing Unilever Transformation and Tradition - Geoffrey Jones

EBOOK Renewing Unilever Transformation and Tradition
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Autor: Geoffrey Jones

 Wydawnictwo: Oxford University Press
ISBN: 9780191608421
EAN: 4BB33A78EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
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Data wydania: 2005
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Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's.

Książka "EBOOK Renewing Unilever Transformation and Tradition"
Geoffrey Jones