EBOOK Reconnecting Marketing to Markets -

EBOOK Reconnecting Marketing to Markets

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Wydawnictwo: Oxford University Press
ISBN: 9780191501449
EAN: AF46F729EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 292
Data wydania: 2010
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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

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