EBOOK Powers of Persuasion:The Inside Story of British Advertising 1951-2000 -

EBOOK Powers of Persuasion:The Inside Story of British Advertising 1951-2000
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Wydawnictwo: Oxford University Press
ISBN: 9780191647598
EAN: 23BF1227EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 296
Data wydania: 2008
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During much of the second half of the 20th century advertising in Britain led the        world. Yet no history of British advertising covering this heady period has        previously been published. During those years advertising increasingly came to touch        upon almost every aspect of every individual's life, and reached its peak as a        proportion of the Gross National Product. It boosted economic growth and peoples'        affluence. But at the same time the advertising industry was frequently undersiege,        as politicians, pressure groups, and others constantly sought to restrain its        influence - and often succeeded.For several decades the creativity of British        campaigns was preeminent around the globe. But Powers of Persuasion is not just        about advertisements - it is about advertising. During those years Britain was also        a world leader in setting industry benchmarks - innovating the account planning        discipline, setting the standard for public service advertising, launching global        advertising awards festivals, introducing the best system of advertising regulation,        setting up both the world'slargest advertising archive and the world's most        comprehensive on-line advertising research databank. These were the keystones on        which British creativity was built. Simultaneously, major British advertising        companies - particularly Saatchi & Saatchi and WPP - raced to the top of        the global league.Powers of Persuasion tells the authoritative story of this        dynamic, exhilarating era, with pen portraits of the personalities involved,        anecdotes, case histories, and essential data. Written (from the inside) by one of        the industry's leaders, this is a book for all interested in advertising and its        role in society, business, and the media.

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