EBOOK Oxford Handbook of Corporate Reputation -

EBOOK Oxford Handbook of Corporate Reputation
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Wydawnictwo: Oxford University Press
ISBN: 9780191634932
EAN: 0DF5440EEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 528
Data wydania: 2012
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The Handbook offers a diverse set of scholarly perspectives on the nature of        corporate reputation: what it is, where it comes from, and how it may be managed to        create and protect corporate as well as societal value. Written and organized in an        accessible way, it assesses the current state of the field and provides guidance for        future research.

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