EBOOK MoveOn Effect:The Unexpected Transformation of American Political Advocacy -

EBOOK MoveOn Effect:The Unexpected Transformation of American Political Advocacy
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Wydawnictwo: Oxford University Press
ISBN: 9780199898374
EAN: EDBB84BBEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 256
Data wydania: 2012
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The Internet is facilitating a generational transition within America's advocacy        group system. New "e;netroots"e; political associations have arisen in the past decade        and play an increasingly prominent role in citizen political mobilization. At the        same time, the organizations that mediate citizen political engagement and sustained        collective action are changing. They rely upon modified staff structures and work        routines. They employ novel strategies and tactical repertoires. Rather than        "e;organizing without organizations,"e; the new media environment has given rise to        "e;organizing through different organizations."e;The MoveOn Effect provides a richly        detailed analysis of this disruptive transformation. It highlights changes in        membership and fundraising regimes - established industrial patterns of supporter        interaction and revenue streams - that were pioneered by MoveOn.org and have spread        broadly within the advocacy system. Through interviews, content analysis, and direct        observation of the leading netroots organizations, the book offers fresh insights        into 21st century political organizing.The book highlights important variations        among the new organizations - including internet-mediated issue generalists like        MoveOn, community blogs like DailyKos.com, and neo-federated groups like        DemocracyforAmerica.com. It also explores a wider set of netroots infrastructure        organizations that provide supporting services to membership-based advocacy        associations.The rise of the political netroots has had a distinctly partisan        character: conservatives have repeatedly tried and failed to build equivalents to        the organizations and infrastructure of the progressive netroots. The MoveOn Effect        investigates these efforts, as well as the late-forming Tea Party movement, and        introduces the theory of Outparty Innovation Incentives as an explanation for the        partisan adoption of political technology.Written by a political scientist who is        also a longtime political organizer, The MoveOn Effect offers a widely-accessible        account of the Internet's impact on American politics. Operating at the intersection        of practitioner and academic knowledge-traditions, Karpf provides a reassessment of        many longstanding claims about new media and citizen political engagement.

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