EBOOK Marketing Death Culture and the Making of a Life Insurance Market in China - Cheris Shun-ching Chan

EBOOK Marketing Death Culture and the Making of a Life Insurance Market in China
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Autor: Cheris Shun-ching Chan

 Wydawnictwo: Oxford University Press
ISBN: 9780199875214
EAN: EB6AFD65EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 288
Data wydania: 2012
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Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

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Cheris Shun-ching Chan