EBOOK Marketing Communication: New Approaches, Technologies, and Styles - Alexander Samely

EBOOK Marketing Communication: New Approaches, Technologies, and Styles
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Autor: Alexander Samely

 Wydawnictwo: Oxford University Press
ISBN: 9780191557132
EAN: 6DCCD18FEB
Format: 0
Oprawa: ...
Stron: 320
Data wydania: 2005
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New Approaches, Technologies, and Styles
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21st Century.

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Alexander Samely