EBOOK Managing Global Customers An Integrated Approach - YIP GEORGE S

EBOOK Managing Global Customers An Integrated Approach

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Autor: YIP GEORGE S

Wydawnictwo: Oxford University Press
ISBN: 9780191528040
EAN: BDEBCCE1EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
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Data wydania: 2007
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This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

Książka "EBOOK Managing Global Customers An Integrated Approach"
YIP GEORGE S