EBOOK Knockoff Economy:How Imitation Sparks Innovation -

EBOOK Knockoff Economy:How Imitation Sparks Innovation
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Wydawnictwo: Oxford University Press
ISBN: 9780199911769
EAN: 8AA9B4E7EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 280
Data wydania: 2012
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How Imitation Sparks Innovation
In many sectors, copying is more or less accepted as a business strategy. Knockoff        products that look, taste, and sound suspiciously like 'originals' abound in upscale        chain restaurants, fashion outlets, and contemporary architecture. And such        industries typically regard the pervasive piracy as a spur toward further        innovation-even though individual designers and creators may condemn it. However, as        As Kal Raustiala and Christopher Sprigman demonstrate in this consistently        entertaining work, such fields have not suffered any loss of vibrancy. Driven by a        counterintuitive thesis that has been highlighted in both The New Yorker and The New        York Times, The Knockoff Economy is an engrossing and highly entertaining tour        through the economic sectors where piracy both rules and invigorates.

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