EBOOK Knockoff Economy:How Imitation Sparks Innovation -

EBOOK Knockoff Economy:How Imitation Sparks Innovation
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Wydawnictwo: Oxford University Press
ISBN: 9780199908523
EAN: D483E32FEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 280
Data wydania: 2012
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How Imitation Sparks Innovation
In many sectors, copying is more or less accepted as a business strategy. Knockoff         products that look, taste, and sound suspiciously like 'originals' abound in upscale         chain restaurants, fashion outlets, and contemporary architecture. And such         industries typically regard the pervasive piracy as a spur toward further         innovation-even though individual designers and creators may condemn it. However, as         As Kal Raustiala and Christopher Sprigman demonstrate in this consistently         entertaining work, such fields have not suffered any loss of vibrancy. Driven by a         counterintuitive thesis that has been highlighted in both The New Yorker and The New         York Times, The Knockoff Economy is an engrossing and highly entertaining tour         through the economic sectors where piracy both rules and invigorates.

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