EBOOK Innovation Generation:How to Produce Creative and Useful Scientific Ideas -

EBOOK Innovation Generation:How to Produce Creative and Useful Scientific Ideas
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Wydawnictwo: Oxford University Press
ISBN: 9780199929955
EAN: 382AA150EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 272
Data wydania: 2012
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Whether you are a student or an established scientist, researcher, or engineer,        you can learn to be more innovative. In Innovation Generation, internationally        renowned physician and scientist Roberta Ness provides all the tools you need to        cast aside your habitual ways of navigating the every-day world and to think        "e;outside the box."e; Based on an extraordinarily successful program at the University        of Texas, this book provides proven techniques to expand your ability to generate        original ideas. These tools include analogy, expanding assumptions, pulling        questions apart, changing your point of view, reversing your thinking, and getting        the most out of multidisciplinary groups, to name a few. Woven into the discussion        are engaging stories of famous scientists who found fresh paths to innovation,        including groundbreaking primate scientist Jane Goodall, father of lead research        Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control        saved millions. Finally, the book shows how to combine your newly acquired skills in        innovative thinking with the normal process of scientific thinking, so that your new        abilities are more than playthings. Innovation will power your science.

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