EBOOK Graph Design for the Eye and Mind - Stephen M. Kosslyn

EBOOK Graph Design for the Eye and Mind
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Autor: Stephen M. Kosslyn

 Wydawnictwo: Oxford University Press
ISBN: 9780199775002
EAN: 92DE74AEEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 304
Data wydania: 2006
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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information.   Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.

Książka "EBOOK Graph Design for the Eye and Mind"
Stephen M. Kosslyn