EBOOK Fast Path to Corporate Growth:Leveraging Knowledge and Technologies to New Market Applications -

EBOOK Fast Path to Corporate Growth:Leveraging Knowledge and Technologies to New Market Applications

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Wydawnictwo: Oxford University Press
ISBN: 9780199884544
EAN: 567B7B31EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 304
Data wydania: 2007
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Every company can point to a growth strategy. Few, however, systematically        implement it; instead, they tweak current products with incremental innovations, or        attempt to buy growth through acquisitions. Neither is a satisfactory solution.          Internally generated growth accomplished thorugh product line renewal and new        service development is essential to the long-term vitality of business across        industries.The Fast Path to Corporate Growth takes on the challenge large        corporations have in developing new product lines that address new market        applications and provide new streams of revenue. The book integrates the key        disciplines--new product strategy, user research, concept development and        prototyping, market testing, and business modeling--into a practical framework for        generating enterprise growth.The book illustrates that framework with in-depth        examples of companies--including IBM, Honda, and Mars--that have generated        impressive results by leveraging their core technologies to new markets and to new        uses. Many of these examples contain templates that readers can use in their own        projects. The book also addresses the human side of new market applications,        providing advice on what executives and innovation team leaders must do to execute        the steps of Meyer's framework for developing new market applications.This        comprehensive guide to growth will appeal to R&D practitioners, new business        development strategists, product managers, and to students in engineering        management, innovation management, and corporate strategy.

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