EBOOK Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during - Melissa T. Brown

EBOOK Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during
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Autor: Melissa T. Brown

 Wydawnictwo: Oxford University Press
ISBN: 9780199842834
EAN: 9FEDEAECEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 240
Data wydania: 2012
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Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

Książka "EBOOK Enlisting Masculinity The Construction of Gender in US Military Recruiting Advertising during"
Melissa T. Brown