EBOOK Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands - Douglas Cameron

EBOOK Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands
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Autor: Douglas Cameron

 Wydawnictwo: Oxford University Press
ISBN: 9780191615207
EAN: 4BA0F591EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: ...
Data wydania: 2010
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Książka "EBOOK Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands"
Douglas Cameron