EBOOK Creating Better Futures:Scenario Planning as a Tool for a Better Tomorrow -

EBOOK Creating Better Futures:Scenario Planning as a Tool for a Better Tomorrow
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Wydawnictwo: Oxford University Press
ISBN: 9780199923847
EAN: 6B49804DEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 256
Data wydania: 2002
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As a founder and managing director of Global Business Network, James Ogilvy helped        develop the technique of scenario planning, which has become an integral part of        strategic thinking in both business and government. Now Ogilvy shows how we can use        this cutting-edge method for social change in our own neighborhoods.In Creating        Better Futures, Ogilvy presents a profound new vision of how the world is        changing--and how it can be changed for the better. Ogilvy argues that self-defined        communities, rather than individuals or governments, have become the primary agents        for social change. Towns, professional associations, and interest groups of all        kinds help shape the future in all the ways that matter most, from schools and        hospitals to urban development. The key to improvement is scenario planning--a        process that draws on groups of people, both lay and expert, to draft narratives        that spell out possible futures, some to avoid, some inspiring hope. Scenario        planning has revolutionized both public and private planning, leading to everything        from the diverse product lines that have revived the auto industry, to a timely        decision by the state of Colorado to avoid pouring millions into an oil-shale        industry that never materialized. But never before has anyone proposed that it be        taken up by society as a whole.Drawing on years of experience in both academia and        the private sector, where he developed both a keen sense of how businesses work best        and an abiding passion for changing the world, James Ogilvy provides the tools we        need to create better communities: better health, better education, better        lives.

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