EBOOK Competing by Design:The Power of Organizational Architecture -

EBOOK Competing by Design:The Power of Organizational Architecture
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Wydawnictwo: Oxford University Press
ISBN: 9780199840311
EAN: 136014DAEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 256
Data wydania: 1997
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If the defining goal of modern-day business can be isolated to just one item, it        would be the search for competitive advantage. And, as everyone in business knows,        it's a lot harder than it used to be. On the one hand, competition is more intense        than ever--technological innovation, consumer expectations, government deregulation,        all combine to create more opportunities for new competitors to change the basic        rules of the game. On the other hand, most of the old reliable sources of        competitive advantage are drying up: the hallowed strategies employed by GM, IBM,        and AT&T to maintain their seemingly unassailable positions of dominance in        the 1960s and 70s are as obsolete as the calvary charge. So in this volatile,        unstable environment, where can competitive advantage be found?As David Nadler and        Michael Tushman show, the last remaining source of truly sustainable competitive        advantage lies in "e;organizational capabilities"e;: the unique ways each organization        structures its work and motivates its people to achieve clearly articulated        strategic objectives. For too long, too many managers have thought about        "e;organization"e; merely in terms of rearranging the boxes and lines on an        organizational chart--but as Competing by Design clearly illustrates, organizational        strength is found far beyond one-dimensional diagrams. Managers must, argue Nadler        and Tushman, understand the concepts and learn the skills involved in designing        their organization to exploit their inherent strengths. All the reengineering,        restructuring, and downsizing in the world will merely destabilize a company if the        change doesn't address the fundamental patterns of performance--and if the change        doesn't recognize the unique core competencies of that company. In this landmark        volume, the authors draw upon specific cases to illustrate the design process in        practice as they provide a set of powerful, yet simple tools, for using strategic        organization design to gain competitive advantage. They present a design process,        explore key decisions managers face, and list the guiding principles for        incorporating the design function as a continuing and integral process in        organizations that are looking to the future.In 1918, Henry Ford's Dearborn assembly        plant was the model of the new assembly-line technology. Today, the assembly plant        is an aging relic, but, incredibly, the organizational architecture it spawned lives        on in steep hierarchies, centralized bureaucracies, and narrowly defined jobs. As        companies are coming to realize they can't compete successfully in the 21st century        with organizations based on 19th century ideas, Competing by Design shows clearly        and persuasively why--and, most importantly how--to harness the power of        organizational architecture to unleash the competitive strengths embedded in each        organization.

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