EBOOK Can Latin American Firms Compete? -

EBOOK Can Latin American Firms Compete?

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Wydawnictwo: Oxford University Press
ISBN: 9780191607943
EAN: 0DC84EEAEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 438
Data wydania: 2007
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In many discussions of globalization and growth, attention focuses on Asia,        notably China, South Korea, and India. In contrast, 'Can Latin American Firms        Compete?' looks at business developments in another key emerging market region,        Latin America. It examines the success and failure that Latin American firms have        met with, in their own markets and elsewhere in the world, the reasons behind these        outcomes, and these firms' future prospects.Including contributions from leading        international experts on business in Latin America, the book draws on concepts from        organization theory, industrial organization, economics, marketing, sociology, and        political science. It includes sections on broad themes of competitiveness in Latin        America, micro-level strategies of firms in specific sectors, the competitiveness of        firms in specific countries, and competing in emerging markets. Cases examined range        in size and sector, and include some ofthe largest firms in Latin America, such as        as Embraer in Brazil, Quienco (Luksic) in Chile, Techint in Argentina,        Grupo Carso in Mexico, Cisneros in Venezuela, and Grupo Empresarial        Antioqueo in Colombia.This well-informed book will be essential reading        for academics, policy-makers, and those with a serious interest in business        development in Latin America.

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