EBOOK Branding the Nation: The Global Business of National Identity - Melissa Aronczyk

EBOOK Branding the Nation: The Global Business of National Identity

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Autor: Melissa Aronczyk

Wydawnictwo: Oxford University Press
ISBN: 9780199329182
EAN: 3D06004DEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 256
Data wydania: 2013
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The Global Business of National Identity
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Książka "EBOOK Branding the Nation: The Global Business of National Identity"
Melissa Aronczyk