EBOOK Advertising - FLETCHER WINSTON

EBOOK Advertising

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Autor: FLETCHER WINSTON

Wydawnictwo: Oxford University Press
ISBN: 9780191576614
EAN: 644D9D70EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: ...
Data wydania: 2010
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A Very Short Introduction
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This  Very Short Introduction will tell the truth about how advertising works.

Książka "EBOOK Advertising"
FLETCHER WINSTON