E-marketing - Judy Strauss; Raymond Frost

E-marketing
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Autor: Judy Strauss; Raymond Frost

 Wydawnictwo: Pearson Education
ISBN: 9781292000411
EAN:
Format: ...
Oprawa: miękka
Stron: 496
Data wydania: 2013-09-01
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For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

Książka "E-marketing"
Judy Strauss; Raymond Frost