Dynamic customer strategy: Big profits from big data - Jeff Tanner

Dynamic customer strategy: Big profits from big data
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Autor: Jeff Tanner

 Wydawnictwo: Business Expert Press
ISBN: 9781606496961
EAN:
Format: ...
Oprawa: miekka
Stron: 200
Data wydania: 2013-02-01
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Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

Książka "Dynamic customer strategy: Big profits from big data"
Jeff Tanner