Discontinuous Innovation - John Bessant; Kathrin Moslein; Peter Augsdorfer

Discontinuous Innovation
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Autor: John Bessant; Kathrin Moslein; Peter Augsdorfer

 Wydawnictwo: Imperial College Press
ISBN: 9781848167803
EAN:
Format: ...
Oprawa: twarda
Stron: 300
Data wydania: 2013-12-01
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This book is based on the findings, issues and questions related to an ongoing decade-old research project named The Discontinuous Innovation Lab (DI-Lab). The research project focuses on discontinuous innovation in more than thirteen countries, most of which are European, and provides useful insights into its different challenges. It also raises several questions related to the subject, some of which are: How do firms pick up weak signals on emerging - and possibly radically different - innovation? What should firms do when these weak signals hit their mainstream process? What are the criteria for allocating resources to a strategic innovation project? What actions should firms take to avoid being left out by the corporate immune system? And how should firms organize projects that often break existing rules and require new rules to be created? This book attempts to provide answers to the above-mentioned questions by gathering information from the research project and also from firms that have tried exploring various ideas, models and insights to tackle discontinuous innovation. Written in a simple and accessible manner, this book will be of interest to both practitioners and academics alike.

Książka "Discontinuous Innovation"
John Bessant; Kathrin Moslein; Peter Augsdorfer