Design to Grow - Butler David, Tischler Linda

Design to Grow
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Autor: Butler David, Tischler Linda

 Wydawnictwo: Penguin Books
ISBN: 9780241198377
EAN: 9780241198377
Format: 230 x 150 x 20
Oprawa: Miękka
Stron: 238
Data wydania: 2015
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In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design.

Scale and agility are essential to every company's success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrow's business winners will be the ones who know how to combine the two.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the company's design-led strategy for growth. Writing with Fast Company's Linda Tischler, he shows how any business can use the same approach to get to the next level.

Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.

Książka "Design to Grow"
Butler David, Tischler Linda