Campaigning for President 2012 - Dennis W. Johnson

Campaigning for President 2012
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Autor: Dennis W. Johnson

 Wydawnictwo: Routledge
ISBN: 9780415843003
EAN:
Format: ...
Oprawa: miękka
Stron: 296
Data wydania: 2013-08-01
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In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor on the 2008 race, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both campaigns and elections scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself. This is the most comprehensive and broad treatment of the 2012 presidential election available. "Johnson's book offers a timely look at the 2012 campaign. The chapters, written by a mix of widely-recognized practitioners and academics, provide a thorough assessment of the campaign from start to finish, including key sections on critical topics from money and communication to parties and candidate performance. Its easy style and rich empirical data are sure to make it essential reading for those interested in campaign politics." -Michael Parkin, Oberlin College "Campaigning for President 2012: Strategies and Tactics is a terrific collection of chapters by many leading academics as well as those who have been in the trenches of campaigns. Dennis Johnson has assembled it all -- from the primaries and Super PACs to the issues, advertising strategy and technological advances. Any student of elections will want to read this book." -David Dulio, Oakland University

Książka "Campaigning for President 2012"
Dennis W. Johnson