Business Model Innovation - Allan Afuah

Business Model Innovation
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Autor: Allan Afuah

 Wydawnictwo: Routledge
ISBN: 9780415817400
EAN:
Format: ...
Oprawa: miękka
Stron: 376
Data wydania: 2014-03-01
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Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. The book investigates how organizations can use innovations in business models to take advantage of entrepreneurial opportunities from: * Crowdsourcing and open innovation * Long Tails * Social media * Disruptive technologies * Less-is-more innovations * Network effects * Scarcity of complementary capabilities The book also looks at the ways firms can use innovations in business models to exploit or defend against threats. With twelve supplementary cases to help readers apply the concepts and techniques, this book is a must-have for anyone looking to understand the fundamentals of business model innovation. "This is a powerfully written, crystal clear and eminently practical account of the latest strategic thinking, full of eye opening accounts of how the best firms in the world have positioned themselves for success. Professor Afuah demonstrates a remarkable mastery of a wide range of industries, and balances detailed examples with leading edge concepts in a way that will make this book both a widely used teaching tool and an invaluable guide to practicing managers." - Rebecca Henderson, John and Natty McArthur University Professor, Harvard University, USA "Business Model Innovation will be a valuable companion for MBA students as well as business executives seeking a systematic approach to diagnosing, enhancing, and re-configuring their business models. This terrifically insightful book combines cutting-edge academic thought with practical, compelling examples. Professor Afuah, a leading thinker in innovation as well as business models, has developed a roadmap for revealing a firm's business model and identifying high-value opportunities for business model innovation. I am particularly impressed by his set of fascinating cases that demonstrate how to apply the framework to real-world challenges." - Brian Silverman, J.R.S. Prichard and Ann Wilson Chair in Management, Professor, University of Toronto, Canada "Allan Afuah's extensive and timely treatment of business model innovation excels in both breadth and depth of coverage. The book provides a clear framework for understanding the components of business model innovation, and using it to grow a wide range of businesses. Application of this framework to prominent types of business models provides additional depth of understanding. The book includes fascinating cases on traditional as well as new economy firms, including start-ups with novel business models. For anyone interested in understanding business model innovation, this is a must-have book." - Constance E. Helfat, J. Brian Quinn Professor in Technology and Strategy, Dartmouth University, USA "For a while now Allan Afuah has been a leading thinker in the areas of business model development, innovation management, and strategic analysis. In his most recent book on business model innovations, he takes us to the next important level of strategic thinking for twenty first century enterprise- the nexus of business model development and innovation, where companies both create and capture value by coming up with novel and original business recipes. Professor Afuah's book provides a comprehensive coverage of the topics that are relevant to this subject, and includes both useful analytical tools as well as many concrete illustrations of how these ideas have been applied. Any business leader who is interested in understanding the importance of inventive business models and how they can be designed should read this book." - Ira Ginsberg, Professor, Stern School of Business, USA.

Książka "Business Model Innovation"
Allan Afuah