Business Matters - Elżbieta Jendrych; Halina Wiśniewska

Business Matters
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Autor: Elżbieta Jendrych; Halina Wiśniewska

 Wydawnictwo: Wolters Kluwer Polska
ISBN: 9788326415876
EAN:
Format: 170 x 240
Oprawa: miękka
Stron: 224
Data wydania: 2011-12-21
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Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English.

The list of topics includes:
  • Company and market structure
  • Recruitment process and employee motivation
  • Market research, production and pricing policy
  • Advertising and promotion
  • Sales and distribution
  • International trade and globalization
  • Transport and logistics
  • Business growth
  • Customer rights
Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.

Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.

The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.

Książka "Business Matters"
Elżbieta Jendrych; Halina Wiśniewska