Brand Strength - Martin Walser

Brand Strength
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Autor: Martin Walser

 Wydawnictwo: Gabler Verlag
ISBN: 9783824479597
EAN:
Format: ...
Oprawa: miękka
Stron: 324
Data wydania: 2004-01-01
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Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information", i.e. the consumers' experience with the brand, as a main source of brand strength.

Książka "Brand Strength"
Martin Walser