Brand and Talent - Kevin Keohane

Brand and Talent
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Autor: Kevin Keohane

 Wydawnictwo: Kogan Page
ISBN: 9780749469252
EAN:
Format: ...
Oprawa: miękka
Stron: 240
Data wydania: 2014-02-01
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Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews. "Binding human resources to brand strategy will give your company an unfair advantage. Kevin Keohane has the vision to see it, and the experience to help you do it."--Marty Neumeier "author of "The Brand Gap" "

Książka "Brand and Talent"
Kevin Keohane