Advertising Outdoors: Watch This Space!
Opis
Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the art and ingenuity of art directors and copywriters who devise the artwork and ideas, and explores how their creative input drives an industry that supplies large-scale frames billboards, transit shelters, bus sides, taxis, airships and many other location opportunities. David Bernstein also looks at the rise of commercial art and the development of advertising, making reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients.