Adland - Mark Tungate

Adland
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Autor: Mark Tungate

 Wydawnictwo: Kogan Page
ISBN: 9780749464318
EAN:
Format: ...
Oprawa: miękka
Stron: 272
Data wydania: ...
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"Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. "Immensely readable." Sir Martin Sorrell, CEO, WPP "A terrific book: intelligently written and thoroughly researched. A must read for anyone interested in advertising." Sir Alan Parker "A great story: full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi Saatchi "The story of the best advertising, told with the accuracy of the best journalism and with the style of the best literature." Washington Olivetto, President, W/Brasil

Książka "Adland"
Mark Tungate