Social Media, Sociality, and Survey Research
Opis
The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies. The book publishes the perspectives and approaches of leading survey researchers through papers originally presented at a workshop at RTI International. Balancing concrete information with theory and a cutting-edge conceptual framework, this text for practitioners outlines the three kinds of interaction that take place on social media platforms: individual-to-group; individual-to-individual; and group-to-group.