Setting the Agenda

Setting the Agenda describes the mass media's role in determining which topics are at the centre of public attention. In this new edition of his comprehensive book, one of the founding fathers of the agenda-setting tradition of research extends his analysis of the central role of the mass media in the shaping of public opinion. "This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, public and policy agendas. It is a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on agenda setting by one of the founders of this branch of empirical research." David H. Weaver, Indiana University "This book illustrates the wide applicability of media agenda-setting theory, nicely organizing research findings from different democracies across the world. In this edition, readers will recognize that agenda-setting continues to be an insightful research paradigm even in the age of new media." Toshio Takeshita, Meiji University