Fashion Scandinavia

This stylish publication heralds a new movement in fashion the arrival of Scandinavian designers onto the world scene. Their appeal lies in the simplicity, minimalism, attention to detail and high quality of materials so iconic in Scandinavian design, as well as in the sustainable and ethical production methods espoused. This book features over 50 notable fashion designers from Sweden, Norway, Denmark, Iceland and Finland. Whether they are well-established or up-and-coming, whether they work in menswear or womenswear, they all share a passionate commitment to a cool and refined design style that carries huge international appeal. That the designers may present themselves visually here is significant, giving them the agency that so many critics, commentators, and fashion historians do not. Both approaches are useful, but this collaboration feels fresh [and] subtle.