EBOOK Shiny Objects Marketing
Opis
Using Simple Human Instincts to Make Your Brand Irresistible
"e;Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."e;–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"e;Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."e;–Catherine Monson, President, PIP Printing"e;Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."e;–Marc Anthony, President, Black Dot Wireless"e;In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."e;–Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
"e;Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."e;–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"e;Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."e;–Catherine Monson, President, PIP Printing"e;Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."e;–Marc Anthony, President, Black Dot Wireless"e;In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."e;–Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management