An Introduction to Television Studies
Opis
In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.
Features include:
a glossary of key terms
key terms defined in margins
suggestions for further reading
activities/assignments for use in class
New and updated case studies feature:
'Every Home Needs a Harvey' ad
approaches to news reporting
television scheduling
CSI Crime Scene Investigation
animated cartoon series
Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can't see, television audiences, beyond television.
Features include:
a glossary of key terms
key terms defined in margins
suggestions for further reading
activities/assignments for use in class
New and updated case studies feature:
'Every Home Needs a Harvey' ad
approaches to news reporting
television scheduling
CSI Crime Scene Investigation
animated cartoon series
Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can't see, television audiences, beyond television.