European Glocalization in Global Context

This highly original work applies the relatively new concept of glocalization to contemporary Europe. The opening and concluding chapters by Roland Robertson deal with Europeanization in an innovative way as a highly problematic process in relation to the changing position of Europe in the global arena. The individual authors are each experts in their own field. They include Ewa Moraska on migration; Debra Gimlin on beauty contests; Andrea Esser on European TV; Chris Kollmeyer on democracy; Victor Roudometof on European Christianity; Franciscu Sedda on the European imaginary; and Paulo Demuru on Brazilian football. These essays make a concerted effort to relate European developments to the world as a whole, this being a highly neglected aspect of European studies. The range of this book's coverage, its theoretical innovativeness, and, not least, its discussion of European extremism renders it a unique contribution to the field in comparison with existing scholarship.