EBOOK Surviving Transformation Lessons from GM's Surprising Turnaround

EBOOK Surviving Transformation Lessons from GM's Surprising Turnaround
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ISBN
9780195346817
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Opis


Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.