EBOOK Oxford Handbook of Pricing Management

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory        and practice of pricing across industries, environments, and methodologies. The        Handbook illustrates the wide variety of pricing approaches that are used in        different industries. It also covers the diverse range of methodologies that are        needed to support pricing decisions across these different industries. It includes        more than 30 chapters written by pricing leaders from industry, consulting,        andacademia. It explains how pricing is actually performed in a range of industries,        from airlines and internet advertising to electric power and health care. The volume        covers the fundamental principles of pricing, such as price theory in economics,        models of consumer demand, game theory, and behaviouralissues in pricing, as well as        specific pricing tactics such as customized pricing, nonlinear pricing, dynamic        pricing, sales promotions, markdown management, revenue management, and auction        pricing. In addition, there are articles on the key issues involved in structuring        and managing a pricing organization, setting a global pricing strategy, and pricing        in business-to-business settings.