EBOOK Neuromania:On the limits of brain science

Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few        of the novel disciplines that have been inspired by a combination of ancient        knowledge together with recent discoveries about how the human brain works. The mass        media are full of news items featuring colour photos of the brain, that show us the        precise location in which a certain thought or emotion, or even love occurs, hence        leading us to believe that we can directly observe, with no mediation, thebrain at        work. But is this really so? Even throughout the developed world, the general public        has been seduced into believing that any study, research article, or news report,        accompanied by a brain image or two is more reliable and more scientific, than one        featuring more mundane illustrations.This fascinating, accessible, and thought        provoking new book questions our obsession with brain imaging. Written by two highly        experienced psychologists, it discusses some of the familiar ideas usually        associated wtih mind-body, brain-psyche, and nature-culture relationships, showing        how the biased and unquestioning use of brain imaging technology could have        significant cultural effects for all of us.