EBOOK Business of Economics
Opis
John Kay `is well on the way to turning himself into a European Michael Porter' ( The Economist) and has been described as `the best management theorist in Britain, bar none' ( Business Age). In this book Kay explores a number of topical business issues in his distinctive accessible, rigorous, and challenging style. His purpose is to show the proper application of economics to business analysis and throw light on the challenges facing the corporate world.