EBOOK Social Marketing and Public Health: Theory and practice
Opis
Theory and practice
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.